Blink: The Power of Thinking without Thinking Malcolm Gladwell ISBN: 0316172324 Format: Hardcover, 288pp Pub. Date: January 2005 Publisher: Little, Brown & Company BBP Sales Rank: 43 List Price: $25.95 BBP Price: $19.46 Save 25%
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FROM THE PUBLISHER

How do we make decisions--good and bad--and why are some people so much
better at it than others? That's the question Malcolm Gladwell asks and
answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing
case studies as diverse as speed dating, pop music, and the shooting of
Amadou Diallo, Gladwell reveals that what we think of as decisions made in
the blink of an eye are much more complicated than assumed. Drawing on
cutting-edge neuroscience and psychology, he shows how the difference between
good decision-making and bad has nothing to do with how much information we
can process quickly, but on the few particular details on which we focus.
Leaping boldly from example to example, displaying all of the brilliance that
made The Tipping Point a classic, Gladwell reveals how we can become better
decision makers--in our homes, our offices, and in everyday life. The result
is a book that is surprising and transforming. Never again will you think
about thinking the same way.